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Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

45 min•1 oktober 2017

Om avsnittet

How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.

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CXOTalk med Michael Krigsman finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.

Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

Om avsnittet

Fler avsnitt

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