User Experience and Digital Transformation with Brian Solis, Principal Analyst, Altimeter

User experience is one of the most important and least understood aspects of digital transformation. For this episode, we talk with a leading world expert about user experience and how to engage consumers in the best way possible.

Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.