Motorcycle Purchase Decisions Are Emotional--Or Why we Fall for Styling

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The US motorcycle market is a market of love. Performance stats, spec sheets, MPG, or other more practical concerns have a role, but it's usually to support and justify buying THE MOTORCYCLE WE LOVE. Technical Editor Kevin Cameron and Editor-in-Chief Mark Hoyer talk about motorcycle styling, car styling, "covers" on appliances, and more. They also consider that motorcycles at the very least have to be more honest than cars in what they represent underneath their skin. Find out if you agree and we'll see you in the comments!

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