#364 How to Enable Agentic Commerce with Nell Thomas, VP of Data at Shopify

AI agents are starting to handle parts of the shopping journey that used to require human judgment — discovery, comparison, checkout. But behind every agent recommendation is a massive, invisible layer of data infrastructure. Product catalogs need to be structured, inventory synced in real time, pricing accurate, and quality signals clear. For data engineers and teams building at companies like Shopify, this shift means rethinking how data flows through systems and what "good enough" quality actually means. How do you ensure data is ready for AI? And how is this reshaping what data teams actually do?

Nell Thomas is the VP of Data at Shopify, where she leads a team of approximately 400–500 people across data infrastructure, ML platforms, data engineering, and data science. Her career spans multiple industries including social media (Facebook), e-commerce (Etsy), politics (Hillary for America, Democratic National Committee), and now commerce. She holds an A.B. in Psychology from Harvard University and an M.A. in History & Sociology of Science from the University of Pennsylvania.

In the episode, Richie and Nell explore agentic commerce and how AI agents are transforming shopping, the role of data in enabling AI-driven commerce, Shopify's Catalog and Universal Commerce Protocol, data quality requirements for agentic systems, how the data team function is evolving at Shopify, changing skill requirements for data professionals, and Nell's unconventional career path from politics to tech.

Links Mentioned in the Show:

-Agentic Commerce on Shopify

-Universal Commerce Protocol (UCP) vs Agentic Commerce Protocol (ACP)

-Shopify Catalog Documentation

-Agentic Storefronts — Shopify Sales Channel

-ChatGPT — OpenAI's Conversational AI

-How Shopify Built Data Infrastructure at Scale

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Scaling Data Quality in the Age of Generative AI

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