Becoming a Data-led Professional - Arpit Choudhury

We talked about:

• Data-led academy
• Arpit’s background
• Growth marketing
• Being data-led
• Data-led vs data-driven
• Documenting your data: creating a tracking plan
• Understanding your data
• Tools for creating a tracking plan
• Data flow stages
• Tracking events — examples
• Collecting the data
• Storing and analyzing the data
• Data activation
• Tools for data collection
• Data warehouses
• Reverse ETL tools
• Customer data platforms
• Modern data stack for growth
• Buy vs build
• People we need to in the data flow
• Data democratization
• Motivating people to document data
• Product-led vs data-led

Links:

• https://dataled.academy/

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