313. The Complete Guide to Gaming's Fastest-Growing UA Channel

Loyalty platforms have evolved from sideline UA channels to commanding 25-50% of major studios' media budgets. In this deep dive, VYBS founder Ido Raz breaks down everything game developers need to know about loyalty apps—from the basics to advanced strategies for maximizing player quality and LTV.

We cover the biggest misconceptions about incentivized traffic, why casual games benefit the most, and how to avoid the common mistakes that kill campaigns. Plus, Ido shares the single most overlooked KPI that changes how you evaluate traffic quality.

CHAPTERS:

00:00 Introduction

02:39 How Loyalty Apps Differ from Offerwalls

03:33 Business Model: From CPI to ROAS Optimization

05:28 Can Loyalty Be a Primary UA Channel?

11:25 Best Genres for Loyalty Platforms

12:29 The Magic Myth: Why Loyalty Requires Specialization

13:45 Are Loyalty Users Different from Traditional Players

17:20 When Should Studios Start Using Loyalty Apps?

18:54 The Cash Flow Advantage: 4 Months vs 2 Years

21:00 Timeline to Success: 1 Week to 7 Weeks

22:35 Patience vs Pressure: Learning Cycles

26:30 Using Loyalty to Amplify Live Events

27:53 Common Mistakes Studios Make

29:52 The Unrealistic KPI Problem

34:58 Loyalty vs App Store Competition

36:07 AI's Impact on Loyalty Platforms

40:36 Best Way to Spot Low-Quality Users

44:46 What's Next for VYBS?