Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise.
Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the importance of passion and creativity in brand building.
The podcast offers valuable insights into the process of developing and sustaining a game franchise in a competitive market landscape.
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