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Deconstructor of Fun
FritidSpel

Masters of Publishing 3: What Makes Game Go Viral in 2026?

38 min•29 oktober 2025

Great creatives don’t guarantee great traffic. Karen Levy unpacks how to scale UA with structured testing, controlled volume, and ruthless iteration. We explore the rise of AI-driven pipelines, why UGC-style ads dominate TikTok and Reels, and why authenticity outperforms glossy fakes.

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