Deeponomics

#3 - The Trouble With Time

9 min • 27 maj 2025

Welcome, friend and future deep-dweller!


This is the third monologue episode of Deeponomics—a podcast exploring the research, deep ideas, and theories shaping markets, finance, and accounting.


In this episode, we explore how finance treats time—mathematically precise, constant, and objective—and why that assumption breaks down when it meets human psychology, perception, and behavior.


References:


Thaler, R. H., & Shefrin, H. M. (1981). An Economic Theory of Self-Control. Journal of Political Economy89(2), 392–406. http://www.jstor.org/stable/1833317


Zauberman, G., Kim, B. K., Malkoc, S. A., & Bettman, J. R. (2009). Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences. Journal of Marketing Research46(4), 543–556. http://www.jstor.org/stable/20618915


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