"Customers Don't Care. They Want Magic" | DeepTech FckUps w. Ola Wassvik E01 ft. Bengt Lindoff
Welcome to DeepTech FckUps, the podcast where engineers and founders finally talk about the projects that didn't go to plan.
In this first episode, host Ola Wassvik (CCO and co-founder of Lightbringer, with 20+ years of deeptech startups behind him) sits down with Bengt Lindoff, Chief System Architect at Beamwave, ex-Ericsson and Huawei, and inventor on 600+ filed and 500+ granted US patents in mobile communications. Two decades of optical, RF, and wireless engineering, and the moments worth learning from so you don't repeat them.
In this episode:→ The "perfect" optical design that cost 3x more to assemble than to buy parts.→ A 3G soft handover bug, and a patent filed one day before Qualcomm filed the same idea.→ "We'll never need more memory than this", and the engineer who spent 10 years proving them wrong.→ The Microsoft and Wacom test finger that wasn't actually a finger.→ Why RF will always be a little bit of black magic, and why copper tape sometimes fixes everything.→ What happens when your supplier quietly changes their cleaning liquid.→ Designing for the one person on Earth who'll point a magnifying glass at your screen.→ Why customers don't want technology, they want magic.
If you've ever shipped a product that broke in ways you didn't expect, hit subscribe. What's your worst deeptech screw-up? Drop it in the comments.
#deeptech #StartupLessons #Engineering #Hardware #Wireless #5G #6G #Patents #Innovation #ProductDevelopment #TechPodcast
EPISODE CREDITS
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