#005 - Why ProfitWell is Building a Media Network with Patrick Campbell

ProfitWell has taken the video content game to the next level with Recur, their media network dedicated to producing content related to SaaS topics and businesses. Recur produces a series of video series and podcasts, all as part of the marketing plan for ProfitWell.

In this episode, we break down how all the different shows fit into their sales funnel, how they manage to produce so much content, publishing on YouTube vs their own site, and some takeaways for using video for any business, even if it's not building an entire media network. 

Connect with Patrick Campbell & ProfitWellProfitWell Official WebsiteProfitWell on YouTubeProfitWell on FacebookProfitWell on TwitterProfitWell on InstagramProfitWell on LinkedInPatrick on LinkedInPatrick on Twitter

For show notes, resources, and transcripts, visit: https://ntm.link/profitwell

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Timestamps00:00 - Intro01:35 - What is ProfitWell?02:35 - What is Recur Media?04:52 - Branding Through Video vs. Other Forms of Media07:33 - Being a Media Network instead of a Video-Producing Brand10:32 - ProfitWell Shows - Conceptualization and Development18:09 - Sales Funnel and Strategy20:42 - Meet the Content and Production Team23:30 - Seasonal Structure Shows - Staffing and Production27:54 - Media Production Gear, Equipment and Software Recommendations34:29 - Publishing Video Content via the Wistia Platform36:21 - Video Traffic when Hosted on Website instead of YouTube37:21 - Boost Marketing and Promotion via the Transistor Podcast Platform38:42 - SEO's Effect on Traffic 39:28 - Post-Assessment and Measuring Success42:14 - Metrics and Data45:28 - Syndication and Reaching New Audience47:07 - Audience-Focused Content48:43 - Pro Tips for First-Time Video Brand Content Creators50:41 - Future Plans and What's Next52:40 - OutroShow NotesProfitWell and Patrick

• ProfitWell

• Recur Media

• Pricing Page Teardown

• Protect The Hustle

• Boxed Out

• Retention Talk

• RevOps and Hops

Others

• WHOOP

• Wistia

• Morning Brew

• theSkimm 

• Panasonic Lumix DC-GH5

• Blackmagic Design Cinema Camera 6K Pro

• Jellyfish

• RAID

• Blackmagic Design ATEM Mini Pro