Diego Rodriguez: How Intuit built design culture into the business

Show notes: https://designbetterpodcast.com/p/diego-rodriguez

Diego Rodriguez has had a remarkable career at the intersection of design, business, and education. He has served as Global Managing Director of design firm IDEO, founding faculty member of Stanford’s d.school, and is currently Executive Vice President, Chief Product and Design Officer at Intuit. In this episode, we discuss how design can influence broader business goals. Diego shares Intuit’s unique approach to product design, and the need to build a certain level of trust and empathy with customers when designing financial products.

Takeaways:

• How to build design into the culture of an organization
• How Intuit acts on its mission to Design for Delight
• How design thinking brings a diversity of perspectives to the design process