Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.
For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.
Hosted on Acast. See acast.com/privacy for more information.
En liten tjänst av I'm With Friends. Finns även på engelska.