Start / Design Matters with Debbie Millman / Scott lerman

Design Matters with Debbie Millman

Scott Lerman

38 min • 28 april 2014

Scott Lerman talks about his new step-by-step book about brand strategy and about how consumer research can limit innovative thinking.

For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.

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