12. Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms

This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify. Topics we discuss: ▪ Why Trisha went from an AI skeptic to a champion ▪ What types of creative tasks GenAI is best at ▪ Tactical lessons for leveraging GenAI across product experiences ▪ Why prompt engineering must become part of your toolkit ▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building ▪ Why GenAI enhances the role of creatives by expanding what you do Trisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/ Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/