Design of AI | Build Products that Customers & Businesses Value

40. Secrets to Successful Agents: Atlassian’s Strategy for Success

48 min • 6 augusti 2025

There’s no denying that AI agents will transform work, but there’s no roadmap for how to design successful agents. Jamil Valliani, Atlassian’s VP & Head of Product AI, joins us to share his secrets for building AI products in one of the most respected ecosystems in tech —Jira, Confluence, Bitbucket, Trello, and more. He also spent 15 years leading products a Microsoft. 

In this episode you’ll learn:

➤ Which types of problems to focus on

➤ Measuring the effectiveness of your AI product

➤ AI capabilities features that will define the future of work

➤ How to compete as a founder and small startup


This episode offers strategic and practical advice for product managers, designers, researchers, and founders who are embarking on creating successful AI products.


Jamil Valliani is a 20-year Search and AI industry veteran based in Seattle. As Head of Product for AI, he is focused on delivering transformative ways for teams to work using the power of Search and AI. Before Atlassian, Jamil built his career at Microsoft. He spent over 15 years leading product teams such as Bing Image Search and Video Search, among the first to use computer vision and other deep learning techniques to deliver industry-leading multimedia search experiences. He also led a three-year effort that landed many new AI features across Microsoft products, including Outlook, Teams, Windows, and Surface. He also founded Microsoft's Services Marketplace business.


Follow him on LinkedIn https://www.linkedin.com/in/jamil-valliani-b131881/ 


And make sure to check out Atlassian’s new AI-powered teamwork agent, Rovo https://www.atlassian.com/software/rovo 



This is episode 40 of the Design of AI Podcast. 

We provide practical strategies to ensure your AI product succeeds.

Follow us on Substack and LinkedIn to get even more AI product strategy content.

And another important update.

We’ve been getting a lot of messages from product teams. They’re getting pushed to build AI products without a clear strategy. They’re being asked to use AI as a secret weapon to gain a competitive advantage. 

Join us on Thursday September 18 for an online AI product strategy workshop led by my co-host,  Arpy Dragffy and myself. You’ll learn the best steps to identify, ideate, and test AI products. This workshop will be small and extremely hands-on. We’ll focus on how to leverage AI to enhance an existing app or website, as well as how to define an industry-defining net-new product. 

This workshop will happen on September 18

Register at https://designof.ai/workshop


This episode was brought to you by PH1 Research, specialized in rapid research to improve product decisions about your next AI release. Validate use cases, test concepts, prove monetization opportunities.

This episode was hosted by 

Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ 

Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ 


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