0: The Origin of Apple

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Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.

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Presented by Myke Hurley and Jason Snell.

Written by Jason Snell.

Audio editing by Myke Hurley and Jim Metzendorf. Video production by Jamie Snell.

Designed in California theme by Christopher Breen.

References:

Infinite Loop (1999) by Michael S. Malone
Apple: The First 50 Years (2026) by David Pogue (Amazon, Kobo, Apple Books)
Steve Jobs (2011) by Walter Isaacson (Amazon, Used)

Originally released in Upgrade #609.

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14: Digital Hub (Part 2, Origin of the iPod)

13: The MP3 Revolution (Part 1, Origin of the iPod)

12: Ron Johnson and the Genius of the Apple Store

11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7)

10: Apple's Mac OS Crisis: The Bake-Off (Part 6)

9: Apple's Mac OS Crisis: Who's NeXT? (Part 5)

8: Apple's Mac OS Crisis: To Be, or Not? (Part 4)

7: Apple's Mac OS Crisis: Plan Be (Part 3)

6: Apple's Mac OS Crisis: Copland (Part 2)

5: Apple's Mac OS Crisis: The End of the Road (Part 1)