EP. 201 - Go-To-Market for Crypto Startups: How Web3 Teams Acquire Users

In this week's episode of DevNTell we are joined by Mac Budkowski who is an experienced founder and web3 startup consultant. From working on communications projects with companies like Intel, IKEA, Pfizer, PepsiCo, and MasterCard to helping web3 companies grow in the Ethereum ecosystem, Mac brings a wealth of experience in the startup scene.

Viewers of this DevNTell will get to meet Mac and learn about go-to-market strategies to help you find users for your product.

— TIMESTAMPS

(00:00) Introduction

(01:12) Meet Mac Budkowski: Founder and Web3 Consultant

(02:30) Early Career and Learning Experiences

(06:18) Transition to Marketing and Sales

(13:38) Insights on Product Growth and Marketing

(17:22) Common Mistakes in Go-to-Market Strategies

(21:11) Identifying and Reaching Market Segments

(31:10) Convincing Users to Adopt Your Product

(35:28) Dealing with Rejection and Persistence

(42:25) Final Thoughts and Farewell

— GUEST & HOST

🤝 Mac Budkowski - https://x.com/MacBudkowski
🤝 Narb, DevNTell Host @ Developer DAO - https://x.com/narb_s

— RESOURCES

Episode Links

ℹ️ Website - https://macbudkowski.com/
ℹ️ GTM blog post - https://kanfa.macbudkowski.com/crypto-gtm
ℹ️ How to talk about crypto products blog post - https://kanfa.macbudkowski.com/how-to-talk-about-crypto-products

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