345. Why Snapchat Is Growing | Pia Tandrup, General Manager, Nordics & BeNeLux at Snap Inc | Gen Z

Why are perfectly curated feeds losing impact while Snapchat keeps growing?

In this episode of the Digital Influencer Podcast, Pia Tandrup, General Manager, Nordics & BeNeLux - Snap Inc., shares insights on authenticity, creators, and changing user behavior. The conversation explores why real connection matters more than perfection, how Gen Z engages with platforms today, and what brands often misunderstand when trying to build relevance and trust in a crowded digital landscape.