Why Your Local Guitar Shop Might Not Survive

On today's episode, Rhett, Zach, and Addison tackle a hot take that gets genuinely spicy: do all guitars actually sound the same? Then Rhett opens up about having his channel ripped off by an AI slop account (and what that's revealed about how broken YouTube's copyright system is), before the three of them dig into the state of the guitar store industry — why local shops are struggling, how Fender's direct-to-consumer push is undercutting its own dealers, the disappearing amp-repair trade, and what shop owners can actually do about it. Plus, an update on our live show at Fretboard Summit in Chicago, and we rate a viewer's rig — Gibson Flying V, Les Paul Jr., Dr. Z amps and all — to one of the highest scores we've ever given.

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DIPPED IN TONE IS:
Rhett Shull  https://www.rhettshull.com
Zach Broyles / Mythos Pedals  https://mythospedals.com & https://highvoltageguitars.com
Produced & Edited by Addison! https://www.instagram.com/addisonsauvan

TIMESTAMPS
00:00:00 Intro
00:00:24 Zach’s Update
00:04:46 Addison’s Update
00:06:23 Rhett’s Update
00:11:00 HOT TAKE
00:22:42 How to hear the details better
00:30:23 Thanks Patrons!
00:30:38 Come join us LIVE at Fretboard Summit
00:32:52 Main Topic
00:44:11 Repair tech? Maybe it’s your new job!
01:02:10 Our unsolicited advice to local guitar stores
01:08:20 Rig Dip

BUY COOL GEAR (Affiliate Links):
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Fender Triple Caster - https://sweetwater.sjv.io/qzRMvq
Suhr Classic S Antique - https://sweetwater.sjv.io/DyEomG
Benson Delay - https://sweetwater.sjv.io/jeEb4b
Boss Roland DM-101 - https://sweetwater.sjv.io/K0Nj5A
TC 2290 - https://sweetwater.sjv.io/e1oz26
Universal Audio Volt 876 - https://sweetwater.sjv.io/jeko9M
Boss Katana 50 Gen3 - https://sweetwater.sjv.io/DyEom5
Shure 545 (new production) - https://sweetwater.sjv.io/ravMyj
Echo Fix EFX3 - https://sweetwater.sjv.io/APzZMK
Helix Stadium - https://sweetwater.sjv.io/LKVnJa