Dirty Pool Podcast - Ep11 - Paris Pinball Addict: How The Pinball Industry Needs To Change

Guillaume Fau (aka Paris Pinball Addict) joins us to break down the global pinball scene and we don’t hold back. We talk pinball ambassadorship, international markets, and the step-by-step process this industry should be following when announcing and releasing games. With years of large-scale marketing experience, Guillaume lays out how transparency and better communication could fix a lot of what’s broken in the current pinball hype cycle.

00:00:00 - Intro

00:00:30 - Hello Paris Pinball Addict.

00:01:00 - Topics For The Podcast!

00:03:10 - Why Pinball Needs 'Ambassadors'

00:03:50 - Shut Up Laundry

00:04:10 - Guillaume works in market analysis.

00:05:00 - Pinball History Lesson

00:06:40 - Speaking Freely About Pinball Marketing / PR Background

00:08:50 - What's Wrong With Pinball Marketing

00:17:00 - Pinball markets have changed over the years. How games are marketed does too.

00:18:30 - Analysis - @PinballBrothers and @SpookyPinball

00:21:00 - A Warm Up To The Big List Of How To Market a Pinball Machine

00:32:40 - ok... Lets breakdown the proper steps of releasing a pinball machine from start to finish.

00:33:20 - Guillaume says nice stuff about @BoFPinball

00:37:00 - Step 1 - Coordinate Your Launch and Don't Be Afraid To Delay Games Within Budget.

00:38:40 - Step 2 - Announce What Upcoming Titles Are Months Before Release

00:40:40 - Transparency time! I'm @dirtypoolpinball working at Barrels Of Fun

00:41:10 - Step 3 - Make an Amazing Marketing Video / Flyers / Social MediaTake Over and Coordinate The Delivery.

00:50:30 - Step 4 (not 5) - Get The Game In The Hands Of People That Can Showcase It At It's BEST.

00:52:00 - Step 5 (not 6) - Game Support Post Launch, and Keeping Consumer Faith.

00:55:50 - Step 6 - Widescale Testing Games With Real People - Under NDA.

00:58:20 - @IEPinball is an alien, and only sassy when he's on my stream.

01:00:28 - Distributors that break NDA's need to be held accountable. @PinballBrothers

01:02:18 - Lets Talk About Harry Potter and @JerseyJackPinball

01:05:00 - Pinball 'influencers' need to give honest feedback on games.

01:07:00 - What's the other side of this? We need a manufacturer to step up.

01:10:15 - Trade show conversations vs marketting conversations.

01:12:04 - @BoFPinball has entered the chat. (Literally)

01:13:00 - ⁨PPA talks about the Labrynth launch

01:16:04 - ⁨@NudgeMagazine has entered the chat

01:18:34 - Is announcing games more complicated than it seems?

01:22:44 - Teaser / Trailer 1 / Trailer 2 / Release.

01:27:49 - Code updates need transparency

01:28:51 - @sternpinballinc pulling the plug on @DEADFLIP 's update about xmen

01:31:35 - ⁨IP purchasing is a limited timeframe

01:35:14 - Pinball criticism on design needs to have a constructive foundation

01:40:25 - Adding ballsaves is not how to fix design problems

01:45:35 - Stand up against predatory DLC monetization

01:49:21- Locking content behind expensive toppers is ... awful

01:52:50 - Thank you Guillaume!

01:54:35 - The Raven Thing...

01:56:20 - Top 3 Pins?

01:58:48 - Upcoming stuff from Paris Pinball Addict? Go Follow!

Praise the Great Pyramid

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