The Only Creative Process That Matters | Saul Colt, Michael Nolan - foreword

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Title: The Only Creative Process That Matters
Author: Saul Colt, Michael Nolan - foreword
Narrator: Saul Colt, Jenny Gershon, Nan Palmero, Joseph Caserto, Frank D'Andrea, Don Holliday, Clint Schaff, Tammy Gilmore, Sheldon Levine
Format: mp3
Length: 10 hrs
Release date: 06-24-25
Ratings: 5 out of 5 stars, 1 rating
Genres: Career Success

Publisher's Summary: From Saul Colt, the smartest man in the world and the actual brains behind some of the most unforgettable, conversation-starting campaigns of the last two decades, comes The Only Creative Process That Matters. This isn’t another “how to go viral” BS handbook. It’s a raw, laugh-out-loud, wildly actionable roadmap to building unforgettable marketing using two deceptively simple frameworks: WoMBAT (What Might Be All The…) and Laugh/Think/Cry.