Audiobook: The Shopping Revolution by Barbara E. Kahn

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Title: The Shopping Revolution
Author: Barbara E. Kahn
Narrator: Lisa Larsen
Format: mp3
Length: 5 hrs
Release date: 11-13-18
Ratings: 4 out of 5 stars, 24 ratings
Genres: Consumer Behavior & Market Research

Publisher's Summary: We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.