The Choice Factory -- Richard Shotton

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Title: The Choice Factory
Author: Richard Shotton
Narrator: Simon Cole
Format: mp3
Length: 5 hrs and 1 min
Release date: 07-25-25
Ratings: Not rated yet
Genres: Marketing & Sales

Publisher's Summary: By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.