Jason Yuan - Designing 99 "No"s for a single "Yes"

Jason Yuan (https://x.com/jasonyuan) has one of the most fascinating minds in design so naturally I like to keep tabs on what he is creating 😎

This episode is a deep dive into Jason Yuan’s creative process for Hivemind (his new social intelligence product).

He screenshares dozens of unused concepts, novel art directions, brand identities, and everything in between.

Some highlights:

- The journey of designing Dot

- Why Jason doesn’t believe in user research

- The surprising sources Jason uses for design inspo

- building a system to generate infinite branded images

- How Jason thinks about art direction and world building

- + a lot more