Building Six-Figures Organically: Social Media, Government Contracts & Community

In this episode of Do Small Business Like a Big Boss, host Aisha Jorge Massengill sits down with Myown Holmes, Owner and Senior Strategist of Socially Polished and Founder of The Prism Effect, to talk about building a six-figure business organically while balancing family, a full-time career, and entrepreneurship.

Myown shares how she leveraged social media, strategic relationships, and community-building to grow her business, navigate government contracting opportunities, and create a platform that empowers minority women entrepreneurs.

🎧 What You’ll Learn in This Episode:

How the “Power of One” framework can help you grow without burnout

Why focusing on one platform can outperform trying to be everywhere at once

How to build a referral network and secure early testimonials through strategic partnerships

The government contracting opportunities many small business owners overlook

Why knowing your numbers and building the right advisory team is critical for growth

⏱️ Episode Timestamps:

00:04 – Welcome & guest introduction

01:04 – Building a business while raising a family

03:31 – The realities of building in the margins

07:25 – Knowing when it was time to leave her job

09:22 – Creating a structurally sound business

13:35 – Breaking into government contracting

16:12 – Diversifying revenue vs. stabilizing revenue

17:50 – The “always be marketing” mindset

18:57 – Knowing your numbers and building your dream team

22:38 – Finding the right platform for your audience

23:31 – The Power of One framework

26:04 – Organic marketing vs. paid advertising

31:10 – Building a referral network through bartering

35:59 – Using AI in small business

39:01 – The hardest lessons of entrepreneurship

40:26 – The mission behind The Prism Effect

46:22 – What “Do Small Business Like a Big Boss” means to Myown

48:22 – Where to connect with Myown

👤 About the Guest:

Myown Holmes is the Owner and Senior Strategist of Socially Polished, a boutique digital marketing agency based in Washington, D.C., specializing in social media strategy, personal branding, B2B social selling, and brand management. She is also the Founder of The Prism Effect, a community dedicated to supporting the mindset, wellness, and business growth of minority women entrepreneurs.

Connect with Myown:

LinkedIn: https://www.linkedin.com/in/myownh/

Website: https://socially-polished.com/

🚀 Ready to Make Your Business Official?

Join Aisha’s FREE weekly webinar, Make Your Business Official, and learn how to build, brand, and bulletproof your business with confidence.

👉 Register here: https://www.igotnext.co/training

👉 Grab your FREE Legal Guide at:

https://www.topemployermistakes.com

https://smallbizzlegalguide.com

🔗 Stay Connected with Sedgwick Andrews:

Follow us across all platforms for legal tips, business strategy, and boss-level motivation:

👉 https://linktr.ee/Sedgwick_Andrews_LC

Podcast Mantra:

Build the dream messy, build it scared, just don’t build it small.