The Psychology of Black Friday - lab 119

Show Notes: Titi and Zakiya talk to behavioral economist Dr. Dan Ariely to unpack why Black Friday still pulls us in even when we swear we’re “saving.” They dig into the psychology behind sales, scarcity, cart reminders, buy now pay later, and why credit cards numb the pain of paying. They also look at how our “vintage” brains try to navigate money in a world built to separate us from it. If you’ve ever convinced yourself something was “basically free,” this lab is for you.

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