Drapers Future of Fashion 2024 - Customer engagement with Zalando

Innovative approaches to customer engagement and what they mean for the future of fashion

The future of fashion is not just about what we wear, but the entire customer experience. How is engagement going to evolve? Drawing from her broad knowledge in machine learning, Tian explored the opportunities that generative AI will potentially be able to offer fashion brands in serving their customers. She also discussed Zalando's AI-powered assistant which was co-created together with customers and how to inspire and entertain customers with AI experiences onsite.

Tian Su - vice president personalisation and recommendation - Zalando