Drapers Future of Fashion 23 - Ger Wright, managing director of sport, Frasers Group
34 min•2 augusti 2023
Supercharging the next generation of British retail
Delving into the 360 elevation strategy that is driving the sports arm of Frasers Group into a new era - from shaping experience-led stores to building relationships with key brand partners that resonate with and inspire consumers.
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