Drapers Sustainable Fashion Conference 2024 - CottonConnect, Primark, and New Look

Retracing fashion's steps to build in sustainability

Understanding how and where fashion retailers are tackling sustainability is critical: these changes – even seemingly small ones – can have a huge impact. Our panel explored:

• How are fashion retailers creating products built to last, and reducing overconsumption? Exploring materials efficiency and longevity, ways of designing differently, and approaches to limiting overproduction;
• Which projects and partnerships are driving change? Optimising collaboration between brands, suppliers, industry bodies and beyond;
• Changing consumer behaviour: exploring the role fashion retail plays, and uncovering initiatives to drive this.

Alison Ward Chief executive - CottonConnect   Lynne Walker Director of Primark Cares - Primark   Susan Fairley Head of sourcing, quality and sustainability - New Look   Tom Berry Independent advisor - Tom Berry Sustainability Consulting