Melissa Aronczyk on the History of Greenwashing

Melissa Aronczyk, media studies scholar at Rutgers University, is one of my go-to sources on all things disinformation. In this episode, she walks us through the history of environmental PR and how it's shaped the broader disinformation system we're all grappling with today. This history is also the subject of Aronczyk's new book, with co-author Maria Espinoza, A Strategic Nature (https://global.oup.com/academic/product/a-strategic-nature-9780190055356?cc=us&lang=en&)

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