HausWitch Founder Erica Feldmann on Business, Beauty & the Commodification of the Feminine [episode 81]

Erica Feldmann shares about resisting the hegemonic narrative and identifying with the archetype of the witch. You’ll also hear about:

• Making your space beautiful on a budget 
• Reclaiming the archetype of the witch as an act of rebellion 
• How the patriarchy loves to make fun of what women and feminine folks spend money on 

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Erica Feldmann is the founder of HausWitch.She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.What started as a “micro-budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.

In this episode, we talk about:

• The reclaiming of Salem, by witches, and for witches 
• What is HausWitch and how it came to be 
• Identifying with the archetype of the witch, as an act of rebellion
• On running a conscious business and being a spiritual entrepreneur  
• Erica’s non-negotiables in home decor 
• The commodification of the seasons 
• Erica shares how the Money Witch - Jessie Susannah, has helped her in her business 
• Scarcity mindset and spending money on self-care and comfort 
• Prioritizing community 
• On feeling ashamed of your femininity 
• Empowerment from beauty and beauty products 
• On infighting within communities 
• Resisting the hegemonic narrative 
• How HausWitch works to influence culture and change social norms 
• The witch wound and not feeling witchy enough 
• What if you don’t connect with the archetype of the green witch?
• On who gets to qualify you as a witch 
• Acknowledging that there is privilege in feeling safe to identify as a witch
• Pushing back against forces of oppression 
• House witch tips and investing in aesthetics 
• Channeling creative energy in the home 
• Making your space beautiful on a budget 
• How the interior design industry is focused at rich folk
• How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it 
• Tapping into your intuition 
• Tips for how to get started exploring and identifying with being a witch 
• And so much more!

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• Learn more about Erica’s offerings at hauswitchstore.com
• Connect with Erica on Instagram @hauswitch // https://www.instagram.com/hauswitch/ 
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• Purchase the book HausMagick: Transform Your Home with Witchcraft
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• Explore the Counter Magick Cleaning Products https://www.instagram.com/counter.magick/ 
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• HausWitch at Home https://www.instagram.com/hauswitchathome/ 

References:

• Native Land https://native-land.ca/  
• Salem / Witch City https://en.wikipedia.org/wiki/Salem,_Massachusetts 
• Salem Witch trials https://en.wikipedia.org/wiki/Salem_witch_trials 
• Hocus Pocus || Film https://en.wikipedia.org/wiki/Hocus_Pocus_(1993_film) 
• The Crucible || Film https://en.wikipedia.org/wiki/The_Crucible_(1996_film) 
• Silvia Federici https://en.wikipedia.org/wiki/Silvia_Federici 
• Cunning folk https://en.wikipedia.org/wiki/Cunning_folk 
• Capitalism https://en.wikipedia.org/wiki/Capitalism 
• Storm chasing https://en.wikipedia.org/wiki/Storm_chasing  
• Kelly Cutrone https://en.wikipedia.org/wiki/Kelly_Cutrone 
• Jackson Pollock https://en.wikipedia.org/wiki/Jackson_Pollock 
• Society 6 https://society6.com/ 
• The Magician || Tarot https://en.wikipedia.org/wiki/The_Magician_(Tarot_card) 
• Morgan Elliot https://www.instagram.com/morgzilla28/ 
• Winny the Witch https://www.instagram.com/p/CTmqBkhrR3f/ 
• Jordan Awan https://www.instagram.com/jordan_awan/ 
• Hegemonic https://en.wikipedia.org/wiki/Hegemony 
• Erica’s post on spending money in business
• https://www.instagram.com/p/CZpBlLDO35-/ 
• Money Witch https://www.healyourfinances.com/ 
• Episode 80 || Money Witch https://www.earthspeak.love/shows-1/money-witch-80 
• Money Magic: Practical and Empowering Rituals to Heal Your Finances https://www.healyourfinances.com/books.html 
• Equinox https://en.wikipedia.org/wiki/Equinox 
• Cis https://en.wikipedia.org/wiki/Cisgender 
• TSA https://en.wikipedia.org/wiki/Transportation_Security_Administration 
• The Craft || Film https://en.wikipedia.org/wiki/The_Craft_(film) 
• The Worst Witch https://en.wikipedia.org/wiki/The_Worst_Witch 
• Barnes and Noble https://en.wikipedia.org/wiki/Barnes_%26_Noble 
• Sephora https://en.wikipedia.org/wiki/Sephora 
• Sage https://en.wikipedia.org/wiki/Salvia_apiana 
• Palo santo https://en.wikipedia.org/wiki/Bursera_graveolens 
• Cultural appropriation https://en.wikipedia.org/wiki/Cultural_appropriation 
• Witches of Instagram https://www.instagram.com/explore/tags/witchesofinstagram/ 
• HausWitch Community page https://hauswitchstore.com/blogs/community 

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Theme music is “It’s Easier” by Scarlet Crow http://www.scarletcrow.org/ and “Meeting Again” by Emily Sprague  https://mlesprg.info/

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