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EconTalk

William Duggan on Strategic Intuition

55 min24 december 2007

William Duggan, professor of management at Columbia Business School at Columbia University, talks about his latest book, Strategic Intuition. Duggan critiques traditional methods of strategy and planning and suggests that the opportunism and adaptability are more productive detailed plans. He also discusses the nature of intuition and creativity along with insights into how the brain works to better understand problem-solving.

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