Hyundai-Kia's New Francoforte Research Center

The source describes the inauguration of the Square Center, a new research and development hub for Hyundai, Kia, and Genesis located in Frankfurt, Germany. This facility, representing an investment of 150 million euros, is intended to customize the Korean group's vehicles specifically for the European market by addressing the continent's diverse road conditions and customer preferences. Occupying 25,000 square meters and employing over 500 people, the center features massive testing capabilities, including the ability to simulate extreme weather and temperature conditions to test battery performance in electric vehicles. Furthermore, the hub includes a semi-anechoic chamber to measure even the smallest noises and a dedicated area for developing remote and automatic parking systems optimized for Europe's often narrow and complex urban spaces.If you enjoyed this episode and found it helpful, please consider supporting the podcast with a donation at buymeacoffee.com/calpurnianews. Every contribution helps us create quality content and share valuable insights. Don’t forget to follow the channel so you won’t miss future episodes. Thank you so much to all our listeners!