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Endless Thread

MEMES, Part 7: Dead Giveaway

38 min•4 november 2021

In 2013, four white musicians turned a local TV news clip featuring a Black man named Charles Ramsey into a song and uploaded it to YouTube. The auto-tuned meme, titled "Dead Giveaway," gained tens of millions of views virtually overnight.

But the musicians, known as The Gregory Brothers, had not asked for Ramsey's permission, leaving him to wonder: Is this flattery or mockery — or bigotry?

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