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Start with the Story : Kristian A. Alomá PhD
2 tim 44 min•12 oktober 2023
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Title: Start with the Story
Author: Kristian A. Alomá PhD
Narrator: Kristian A. Alomá PhD
Format: mp3
Length: 2 hrs and 44 mins
Release date: 10-12-23
Ratings: 5 out of 5 stars, 2 ratings
Genres: Advertising
Publisher's Summary: Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
https://booksreader.space/al-2088/
Title: Start with the Story
Author: Kristian A. Alomá PhD
Narrator: Kristian A. Alomá PhD
Format: mp3
Length: 2 hrs and 44 mins
Release date: 10-12-23
Ratings: 5 out of 5 stars, 2 ratings
Genres: Advertising
Publisher's Summary: Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
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