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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands: How to Use Neuroscience to Create Impactful Brands Audiobook by Arvind Sahay

544 min • 24 januari 2023
Listen to this audiobook in full for free on https://hotaudiobook.com/free ID: 657072 Title: Brands and the Brain: How to Use Neuroscience to Create Impactful Brands: How to Use Neuroscience to Create Impactful Brands Author: Arvind Sahay Narrator: Derek Denzil Format: Unabridged Length: 09:04:09 Language: English Release date: 01-24-23 Publisher: Random House (Audio) Genres: Business & Economics, Career Development, Management & Leadership, Business Development Summary: It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. Contact: info@hotaudiobook.com

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