112: Small business does not mean incapable, bigger is not always better ft Heidi Jacobson

Super stoked about today's guest, a WOWman in event productions, Mrs. Heidi Jacobson, VP of Business Development in the Live Events Industry. Heidi is someone who brings to the table everything one expects in a dynamic sales executive. Drive. Vision. Attention to detail. What you might not expect is what really sets her apart – her constant focus on client satisfaction. She thrives on the new challenges each moment brings and finds her ultimate success in turning the “impossible” into a brilliant reality. Seasoned Sales Executive with experience in leadership, sales, business development, business acumen, and product marketing. Extensive knowledge of marketing and business development with both services and products. A take-charge, dynamic individual that excels at building and managing sales teams, exceeding sales goals, with a constant focus on client satisfaction. 

Takeaways from today's episode:

• integrity, good reputation, and authenticity will carry you forward in the AV industry,
• women in the AV industry have to continuously prove themselves, regardless of their skillset and experience level,
• everything is open for discussion, everything is negotiable,
• small business does not mean incapable, bigger is not always better when it comes to AV partners,
• to last in this industry you must place your mental and physical fitness at the top of the list, always.

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Connect with Heidi on Linkedin

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⁠“Events: demystified” Podcast⁠ is brought to you by ⁠Tree-Fan Events⁠ and your Podcast Host is ⁠Anca Trifan, CMP, DES. ⁠

Let's chat about your event, and schedule a time that works for you via the ⁠20 min free consultation link. ⁠

Original Podcast Music written and produced by ⁠Fable Score Music. ⁠

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