How Teddy Ruxpin Changed the Toy Industry

What do you get when you take Chuck E. Cheese, Atari, Disney, and Lord of the Rings? You get one of the defining--and best-selling--toys of the 1980s: Teddy Ruxpin.

This is a look back on the iconic toy that was so much more than a talking bear. It's a tale of technological advancement; a pioneering company making a huge splash; and a retail and media impact that we hadn't really ever seen before.

Bonus audio content: Patreon.com/80s