Everything AI in Travel chats to Jason Bryant from Oracle

This week I’m joined by Jason Bryant, VP Strategy (Consumer Applications) at Oracle and founder/former CEO of Nor1.

We talk about:

• How Nor1 started (perishable inventory + willingness-to-pay for upgrades)

• What changes when a startup gets absorbed into a Fortune 500 (risk profile, security standards, speed)

• Why the next phase of AI in hospitality is orchestration, not “the next best model”

• Why unified data platforms are a prerequisite for personalization

• The real reason “AI pilots fail”: not tech, but execution, workflow design, and measuring P&L impact

If you’re in hotels, travel tech, or building AI products, this is a practical conversation about what actually works in 2026.

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