In this episode, Sean Thompson speaks with Adit Filderman, Head of User Research & Insights at WSAudiology, Lillian Damouni, UX Lead at Telia, Ines Brkic, Team Leader for User Focus at Kobenhavns Kommune, and Karolina Kramer-Ernst, Lead E-Commerce Channel Manager at Vestas. They discuss strategies for embedding user-centricity within large organizations, touching on UX research, design processes, and how companies can prioritize customer needs. Their insights offer actionable advice for anyone working to drive meaningful change in user experience.