In episode, our host Sam Williamson is joined by Thomas Alby Jacobsen, Anders Hvidberg Frandsen, and Nikolaj Borg-Hass to explore the question of how to help engineers understand business needs. As technology becomes increasingly central to modern business, it's essential that engineers can work collaboratively with non-technical colleagues. Our guests draw on their experience in a range of industries to offer insights and practical tips for fostering effective communication and collaboration between engineering and business teams. Tune in to learn how to bridge the gap between technical and non-technical worlds!