#282 Chris O'Neill: How GrowthLoop is Using Agentic AI for Real-Time, Personalized Marketing
Marketing is changing forever.
In this episode of Eye on AI, host Craig Smith sits down with Chris O'Neill, CEO of GrowthLoop and board member at Gap, to explore how agentic AI and GrowthLoop's Compound Marketing Engine are transforming the way brands connect with their customers.
Chris shares how GrowthLoop applies AI on top of modern data clouds like Snowflake, BigQuery, and Databricks to automate audience targeting, personalize campaigns in real time, and accelerate experimentation loops.
He explains why speed and iteration matter more than ever, how companies like Allegro doubled their return on ad spend with GrowthLoop, and why the future of marketing belongs to brands that embrace agentic AI.
If you're a marketer, technologist, or business leader looking to stay ahead in the age of AI, this conversation is packed with practical insights you can't afford to miss.
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