6. CIFF Media On Location x Fashion Forum: Les Deux

Host Carla Christine Bruus Aagaard-Strube spoke with Les Deux's CCO Morten Kristensen about the importance of maintaining a strong brand DNA while expanding into new markets. The conversation also explored how the brand's identity adapts across cultures, its community initiatives – including basketball courts in Copenhagen, New York, and Paris and the Legacy Program supporting schools and childcare – and what's next for Les Deux.