Building a Brand That Means Something: Sali Christeson Founder of Argent

In this episode, Victoria sits down with Sali Christeson, founder and CEO of Argent, to discuss what it really takes to build a fashion brand over the long term. Sally shares her path from tech to launching Argent, and how a gap in the workwear market led her to create a brand rooted in both function and purpose. They get into raising venture capital in fashion, navigating the “messy middle” of growth, and why most brands don’t make it past the early years. Sally also shares how Argent went from strong growth to zero revenue during COVID and the unexpected moment that turned things around. The conversation covers hiring, trusting your instincts as a founder, evolving workwear culture, and why there’s no shortcut to building a brand that lasts.

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