Content + Commerce: A Love Story

Today on the pod, Lauren is joined by her good buds, Claire Mazur and Erica Cerulo, co-founders of 831 Stories (which could be described as the Blumhouse of the romance genre). Claire and Erica are serial entrepreneurs (you may have shopped their previous business, Of a Kind) and experts in using stories to drive sales of actual products. They discuss the dos and don’ts of content and commerce, how to make good merch, podcasting, the Foster sisters, and plenty more. ‘Everyone Reads Romance Novels’ T-Shirt‘Enemies to Lovers’ Trope Hat‘Second Chance Romance’ Trope Hat‘Forced Proximity’ Trope Hat‘Real Men Read Romance’ T-ShirtMischief Fan Club T-Shirt To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices