Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis

Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She’s here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today’s trend cycle; how teen media has evolved in the past 20 years; the draw of nostalgia—and the beauty products she’s personally obsessed with. 

• Products mentioned in this episode: shopmy.us/collections/246386
• Episode recap with links: fatmascara.com/blog/casey-lewis
• Sponsor links & discount codes: fatmascara.com/sponsors
• Private Facebook Group: Fat Mascara Raising a Wand
• Social media: @fatmascara, @jessicamatlin, @jenn_edit
• Submit a "Raise A Wand" product recommendation and be featured on the show: email [email protected] or leave a voicemail at 646-481-8182

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