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FEAR & GREED | Business News

Interview: Could behaviour hold the key to the cost of living?

14 min1 december 2022

Every day we’re talking about the rising cost of living - interest rates, power bills, grocery prices, petrol. But could behavioural science help to alleviate the pressure?

Sean Aylmer talks to Commonwealth Bank Chief Behavioural Scientist William Mailer, and Professor David Halpern, the CEO of the UK’s Behavioural Insights Team, about how banks can use behavioural science to make life easier for customers.

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