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Interview: Former Cricket Australia CEO taking on Nike and Adidas

13 min•22 december 2021

From Global VP of Adidas, to CEO of Cricket Australia following sandpaper-gate, today's guest has done it all in the world of sports business. Well, he has now after co-founding his own premium sportswear brand, No Timid Souls.

Kevin Roberts is confident he's found a niche in the $170 billion industry and is already planning to take it global before it's even launched.

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