Interview: 'Revenge spending' fuelling advertising boom

As the east coast emerges from lockdowns this month, advertisers have well and truly opened the chequebook, preparing for a phenomenon known as "revenge spending".  

Ben Willee, General Manager of Spinach advertising, delves into where the ad spend is going, who it's targeting and how lockdowns have changed consumer behaviour. 

Find out more: https://fearandgreed.com.au/

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